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Content and Backlinks and Clickthroughs – Oh My

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Posted by San in Article Marketing

Content and Backlinks and Clickthroughs – Oh My

It seems to me sometimes I’m still in Kansas while the rest of the Article Marketing crowd have flown over the rainbow.  Because I seriously don’t get how complicated article marketing is meant to be!

These people talk about it like it’s rocket science. Sheesh. I thought it was just about writing content with the aim of getting that content in front of as many eyeballs as possible, in the hope those eyeball owners would click a link and buy your stuff.

Obviously, I don’t have a clue when it comes to article marketing.

Article Content

Make sure it’s related to something monetizable. (is that even a word?) What’s the point of writing articles if you’re not going to make money from them?

Make sure you have the right keywords in there so folks will be able to find it easily. Doesn’t matter how great your article content is if you’re the only person ever likely to see it.

Make sure it’s useful, entertaining, or both. This bit is especially important if you want to get more

Backlinks

The better your content the greater chance you have of it being republished, shared, linked to… from other websites. Admittedly, if you write a really crummy article it might also get published in the hopes of showing newbies how NOT to do it. But that’s a pretty slim chance, and not a technique I’d advise you to go for.

Nope. Great content gets more naturally occurring backlinks than crappy content every single time. Not only more backlinks but also better quality backlinks.  Think about it.

You write a piece of garbage and if you’re lucky it might end up on Joes blog. Which of course is full of  yet more garbage. Now garbage doesn’t smell so great so not many people bother going to Joes blog. And because it’s full of rubbish and nobody bothers visiting, the search engines don’t hang around it too much either.

On the other hand, you write a really great piece of content, well researched, highly informative and instead of being picked up by Joe, it’s picked up by the New York Times. You think that backlink might give you a bigger boost than Joes blog?

You know the funny thing about being published on a site like the NY Times as opposed to Joes blog is their readers are much more likely to

Click The Link

Clickthrough rates on respected, authority sites, are much greater than on your average website. You see, it’s not just the search engines who think they’re a source that can be trusted. Their readers do too. (You can tell folks till you’re blue in the face not to believe everything they read in the newspapers, but they still do.)

So even though you might publish the same article on a hundred other sites, you’ll still get more clicks from having it published on a highly respected, authority site, just because of the ‘trust factor‘.

Now where’s the rocket science in that? Why don’t I see it as complicated as some other folks are making it out to be? What the hell am I missing here in Kansas (ok, Durham :) ) that you lot over there in the Emerald city can see?

Hey, try these:

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