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Low Quality Web Content Counts – Unfortunately For the Wrong Reasons

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Posted by San in Article Writing

You can’t discuss article marketing without discussing content quality. There will always be those who think you should focus only on writing and submitting as many articles as you can, and to hell with the quality of those articles.

For these, the goal of article marketing is simply about backlinks. Get as many as you can. Doesn’t matter if they’re good, bad or somewhere in-between. Of course, they’re always going to be more skewed to the ‘bad’ side of the equation, but hey, who cares? A backlink is a backlink right?

The trouble with this approach is that it requires a helluva lot of work. When your only focus is quantity, you’re setting yourself up to be working like a machine. And you’ll have to continue working that way for the foreseeable future. Why?

Google Doesn’t Like Rubbish Content

And if you think you can still just put it out there, and fool Google into loving it because you’ve also thrown a few backlinks at it, think again. She isn’t so easily fooled as she used to be. Remember, Google’s primary concern is providing relevant, useful information to searchers. Everything else is just gravy.

Your articles might be up there at the moment, but you’re going to see more and more of them disappear into the supplemental neverland. Which means you’re going to have to write more and more of them to make up for those that keep disappearing. Not really a great business model.

There is Only Person Sharing It

It’s true. Check your stats. How many of your articles are being republished? How many times are they being Stumbled, Dugg, Twittered… and don’t include the sharing you do. That just proves my point!

Low Quality Content Gets You Noticed

If someone reads a crappy article, do you really think they’re going to believe anything the author has to say? If other site owners aren’t taking your content seriously, you can bet your bottom dollar potential customers aren’t going to take much notice of it either.

Actually, scratch that. Readers very probably will. Once they’ve seen the same name over and over again, and every time they see it, they link it to the fact the content is always  rubbish… you can guess what sort of conclusion they’re going to come to about you, your site, your products, your services and anything else you might be writing about.

Quality Counts in More Ways Than You Know

  • Backlinks - Quality articles are more likely to be published by other site owners or picked up by ezine publishers, news sites, online magazines, etc, giving you more backlinks or every piece of content you write. And many of these will be high quality backlinks; the kind Google actually cares about rather than just Joe’s blog.
  • Sharing - Quality articles are more likely to be Twittered, Dugg, Stumbled, etc. Again, all of this will happen with no further work on your part. Imagine the time saved from having to go socially bookmark and backlink your own content. Heck, you could even (gasp) find you have enough time to write another quality article!
  • Traffic - Once readers associate your name with well written, useful, informative, quality content, they’re more likely to actively seek your content. When they realise your website provides them with all the information they need, you replace the search engines. Why bother asking Google when they already know where the best source is?
  • Reputation - Just read everything above. Better quality = more of everything, more articles published, more articles shared, more traffic, and ultimately more sales – because your street cred goes up with every quality piece of content you write.

I really don’t get why people insist on making life difficult for themselves. Quality content is crucial if you’re using article marketing in any way, shape, or form. If you don’t believe me, then don’t. But it won’t make it any less of a fact.

Hey, try these:

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