Writing Articles That People Actually Read

For most folks the hardest part of article marketing is writing the article in the first place. Coming up with ideas and then being able to put those ideas down in writing is tough. But it’s all a waste if nobody bothers to actually read the finished article. Let’s face it, if you can’t get people to read your articles you stand zero chance of getting them to click your resource box!

What do People Read?

Don’t go writing articles on obscure topics that nobody is interested in. Now this is just common sense, but if you’re targeting a niche you don’t know too much about, then how the heck do you know what those folks like to read?

And please spare me the gurus who just tell you to go out and ask them! How the hell can you ask them when you haven’t managed to reach them yet? The time for running surveys is when you have people you can ask to take the survey. Till then you’re on your own.

Except of course, you’re not really on your own. Enter Amazon.com

These people have already done the hard work for you. If these books are selling you know people are reading them.

All you have to do is piggyback off their hard work.

Writing Articles That Get Opened

The Article Title is the most important element of any article. It needs to tell people what it’s about, but it also needs to stand out from every other article out there talking about the same thing.

Unless you’re the only person in your niche, (which is highly unlikely and if you are, I’m willing to bet you’re not making  any money), then you’re probably competing with other article marketers. So why is anyone going to pick your article out of the search results? Your title will be the deciding factor 9 times out of 10.

Articles That People Read

First off, if it’s just spun garbage, forget it. Nobody is going to bother scrolling past the first couple of sentences. People read articles looking for information. But you have to give it to them straight.

Don’t try to bamboozle them. Talk to people on their level. Honestly, I’ve seen some articles you’d need a PHd to understand. They’re as bad as the spun crap for actually getting read. Unless of course your target market is folks who really do have that level of education, then keep it simple.

Once you get to the last paragraph, make sure you provide a good conclusion but also bridge into your author resource box. After all, the whole point of writing the articles in the first place is to get them to your resource box, which will direct them to your website.

Hey, try these:

• The Three Rs of Article Marketing
• Article Marketing – The Author Resource Box
• Looking to Increase Your Article Click Through Rate?
• How To Wipe Out Over 38 Million of Your Competitors In 0.17 Seconds
• The Importance of Headlines in Article Marketing